Virtual catwalks
The trend of virtual catwalks seemed to be happening only at Italian Life, the island of Italian style at Second Life. Well, I never believed that it would have any influence on the “analogic” fashion world!
Viktor & Rolf have virtualized Shalom Harlow and created a completely online catwalk. Many clones of the top model were used to present their Spring-Summer 09 collection. Perhaps it’s a conscious decision due to the economic crisis. They’ve certainly reduced their number of models. Certainly, one of world’s top-paid models couldn’t have come cheap!
Prada has just launched their new Fallen Shadow eyewear collection with a short online film. The star is a virtual woman all dressed up in black lace (a bit funereal).
Fashion is now riding on the wave of new technology in order to open its exclusive doors to everyone! Top models from the 1990s are still very recognizable, especially to former 90s teenagers, who now have a lot more money at their disposal.
It’s no coincidence that “evergreen” models such as Eva, Naomi and Linda are showing up in fashion magazines along with luxury brands.
If this trend of online catwalks catches on, it’ll put an end to all those desperate attempts at getting invitations to fashion show! And then, maybe I can finally attend the shows of Milan Fashion Week (from home, of course)!
