The years of Mandarina’s biggest evolution: new ways to communicate, to sell and to invent products. The 80’s. These are years of great results and success!

Paolo Trento loves telling how the franchising idea was a brand new concept.
In Italy, Benetton was the only fashion company that had already started this process.

In order to better define the rules of this method of business development, Paolo went to France to visit a franchising fair and started reading some books about this topic.
He listed some easy rules to become a Mandarina Duck’s franchisee: the company gave the furniture for the store and the signboard, goods were in sales account while promotions and sales were decided by MD itself.

Today these concepts are simple and well-established, but back in those years they were extremely new for the fashion market.
The stores’ furniture had a lot of impact. It was very similar to meccano: pipes with yellow slate shelves at the top and a yellow pillar in the middle of the store.

The 80’s were spectators of the birth of products that signed Mandarina’s history.

Back in 1981 Mandarina created Tank, the first travel line which had a great success overall abroad.

Some years later we launched Sistema, inspired by the Pompidou Museum in Paris and by a very glamour concept at the time: transparency.

In the late 80’s Mandarina had two other great successes: Hera, the first leather bag and MD20, one of the most durable and beloved collections.

This entry was posted by Mrs Valeria Thursday August 30th, 2007 at 17:34
and is filed under History
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