Stories, experiences, ideas, projects, good choices and a few mistakes. Colour, life and fun outside the box. More than anything else, people, minds, hard work and some well-deserved smiles at the end of the day.

And plenty of the here and now: the world around us, fashion and style, the Internet. How we live with them and how they influence our daily lives. Keeping the future in sight, things we want to do, things we’ll eventually do and things we’ll never do. After all this is a blog, where could we dream, if not here?

Duck Side is a simple but ambitious project, which will be explained in the coming days. An ever-open window on a company located in Cadriano di Granarolo, near Bologna, in northern Italy. The products of which have probably been worn by many Italian and non-Italian readers alike over its 30-year existence.

We tell you all about the world of Mandarina Duck - past, present and future - from any and all points of view that we can think of and that you suggest to us and much more.

A blog is made by the people within (you will find many peculiar characters here!) and the people who share in its journey. I hope your voices will join ours. Of course, with politeness and mutual respect.

Should you wish to fly with us, even for a short trip, spread your wings and join our flock. Our final destination is unknown and the sky’s the limit.

Ducky