I went along with our Visual Merchandiser to prepare a display for our store in Bologna.
We consider our sales points to be an important means of communicating MD values. They are the places where you can enter into our world and live our life. This is why we invent something new for every sales campaign.

Preparing a display is actually more complex than it appears to be. Firstly, with the support of the Marketing department, we have to choose a focal point: our travel lines, women in general, spring time, or the new collection itself.

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Hi, you’ve already heard about me from Ducky, but I’d like to tell you something more about my job. I’ll try to explain how projects and ideas take shape and become Mandarina Duck’s products. We’ll talk about trends and about my favorite places for shopping around the world.

There are no city squares in Tokyo. Shibuya, however, is the exception as there is something that resembles a square in front of the railway station. This area is populated by trees and Hachiko. Or rather by a statue of this famous, faithful dog. In my mind, Hachiko has become the symbol of one of the most trendy districts of Tokyo, where it’s rare to find people over the age of 25.

My work has taken me to Tokyo, London and Paris, where I have strolled along the city streets and come to love the spontaneity and informality of Japanese style.

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The beautiful photos you see here are the ones that accompany my everyday life. They make precious the corridors of the Mandarina headquarters. These are profound images; travel snapshots that have captured the soul of the places where they were taken.

These photos come from the NOCONFINES project promoted by Paolo Trento. This initiative comes from his deep passion for travel, which he defines as ”A way to see beyond our horizons and demolish the barriers between cultures, populations and political systems. To learn about everyday life and economical and political situations in foreign countries. To bring home their triumphs and their tragedies in a suitcase full of memories and reflections.”

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Stories, experiences, ideas, projects, good choices and a few mistakes. Colour, life and fun outside the box. More than anything else, people, minds, hard work and some well-deserved smiles at the end of the day.
And plenty of the here and now: the world around us, fashion and style, the Internet. How we live with them and how they influence our daily lives. Keeping the future in sight, things we want to do, things we’ll eventually do and things we’ll never do. After all this is a blog, where could we dream, if not here?

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