MD20: the five lives of a line
May 31st, 2007 - posted by Roberto Mineo
My job is not only to create new products. I often have to modify the look of a successful line while maintaining its soul, which has become a cult collection.
This is the latest version of MD20. It’s one of our most long-lived collections and the one that has seen the most changes while maintaining its fil rouge: informality, lightness and functionality.
Masculinity and femininity are blended in the history of Italian customs modifying shapes, colors and the objects that fill our life.
The late 80s: MD20 was created to appeal to 20-year olds – hence the number in the brand name. It had a masculine, military style and anodized aluminum accessories. Mandarina Duck became MD, a more decisive sound.
