Temporary or not temporary, that is the question
December 19th, 2007 - posted by ManuManuHello, my name’s Manuel and I’ve just started working at Mandarina Duck. I’m a visual merchandiser and I’d like to tell our Duckside audience about the latest shopping trends and innovative stores.
The new shopping frontier is likely to be quite different from the one we are used to. No more downtown stores with luxury furnishings and young, smiling sales clerks. The new trend is just the opposite! Unusual selling points set up for short periods with no signage. These are Temporary Stores, created not only to sell goods but also to amaze, to sensationalize and to attract a new target group to new fashion brands.
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