After all the backstage gossip, the new Mandarina Duck campaign is finally out!
The shots by Bruno Van Mossevele have just been published in such fashion magazines as Glamour, Velvet and Marie Claire!

So, go take a good look!

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Amongst the numerous emails waiting for me when I got back was a fantastic surprise. The backstage pictures of the upcoming Mandarina Duck Fall/Winter collection. The shots were “stolen” from the set with a cell phone. Even though the material is “unofficial”, it has captured the positive, ironic and original atmosphere.

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It’s time to go on vacation. See you back again next 18 August!

Among the numerous e-mails to open when I just got back, I’ve found a great surprise: the backstage photos of next Mandarina Duck Fall Winter collection.
The shots have been “stolen” from the set with a cellular phone.
Despite the fact that the material is “unofficial”, we can capture a positive, ironic atmosphere.

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In early April of this year, Mandarina Duck flew eastwards and landed in Bucharest.

About a month ago, a new Mandarina Duck store opened in the Beneasa Shopping Mall near the international airport, which has already become the number one shopping centre in the capital.

The Mandarina store, designed by Angelo Micheli based on “new concepts“, has already hosted a national press conference and introduced many new clients to the world of Mandarina.

Mandarina’s successful work with the “Fashion Retail Group” has determined new locations for boutiques both in the capital city of Romania and across the country.

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Technorati Tags: mandarina duck, shop, Bucharest

All morning long, I’ve been thinking about the best way to write this post.
When talking about such delicate subjects, it’s hard not to be saccharin or to use clichés.
So, I’ve decided to just be direct.
I’m very pleased to tell you about an important initiative! A few days ago, we started a project in support of “Save the Children”, the largest independent international organization defending the rights of minors.

“Save the Children” develops projects for the long-term, sustainable improvement of children’s welfare by: working side by side with local communities; bringing immediate help, assistance and support to families in emergency situations caused by wars or natural disasters; speaking for children and promoting their active involvement by putting pressure on national and international governments and institutions.

For every online order made from June to December 2008, Mandarina Duck will donate 1 euro to “Save the Children” for projects that safeguard children.

Apart from our initiative, I invite you all to visit their website and make a donation directly to their important community projects and give a smile to someone less fortunate.

As Neil Armstrong said, “One small step for man, one giant leap for mankind”!

Technorati Tags: Save the children, charity, online shop

They appear to be landscape photos but if you look more closely, you’ll see broccoli, bread loaves and basil leaves.
Carl Warner, an Australian photographer, started rethinking vegetables in this way to persuade his children to eat them!
His foodscapes are like a Disney version of the paintings by Giuseppe Arcimboldo.

Marina Calamai has found a way to resist the temptation of eating sweets by depicting them.
Muffins become large cloth installations and panettones become original hats.
Just try not biting into them!

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Hi, my name is Roberta. I work in Mandarina Duck’s communications office, specifically for the travel and business products division.

I’d like to tell you about the shoot for our Spring-Summer 2008 catalogue, which will soon be available in our shops!

It all started with casting calls, many debates and desperate telephone calls in makeshift Spanish. It was a big job but we did it in only three weeks, which of course is relative considering how much we had to organize it all. But we managed it!

5 am:
The alarm clock rang; I automatically jumped out of bed and was immediately ready, so I stared out of the window while waiting for the taxi to take me to the airport. I got there and waited for Francesco (our communications director) and then we were ready to go!

7 am:
Flight to Madrid followed by transfer to Leon. The photographer, stylist and digital assistant from Milan were waiting for us in Madrid. The rest of the group was local.

11 am:
We loaded our stuff into our vehicle, everyone was in a good mood, the only thing missing was Jean, the model.
We waited for him in the labyrinth of the Madrid airport (very beautiful btw) and, I must confess, I was a bit nervous.
When you choose a face without seeing it in real life, you can end up with an unpleasant surprise.
Anyway, we were lucky. Jean arrived and turned out to be a happy, fun guy!  Read the rest of this entry »

Dear Friends,

After long and painful meditations, I took the decision of selling the Duck!

I brought her to this world, grew her and did my best to teach her how to face life.
Now the time has come for me to set her free to fly. It is a bit like growing a child: you must understand when the time has come to let her face life on her own.

Warm best wishes to all Mandarina Duck’s friends, everywhere.

Paolo Trento

Some time ago, I pointed out The Sartorialist, a blog by Scott Schuman.
Today, while wandering on the web, I saw some very unusual outfits that seem to have been captured on the streets of an amazing global village.

In Helsinki, people are wearing a colourful shabby chic look with Nordic details. Apart from the blue wool pom-poms, I would wear something like this!

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