Good morning everyone.
My name is Valeria and I’m the Assistant to the Board of Direction and the President, Paolo Trento, one of the founders of Mandarina Duck.
For more than 20 years, I’ve been working for this company and I’ve seen everything there is to see. I’m not very skilled with computers and the Internet but I’ve always been very curious. So, with the help of some younger colleagues, I’m going to try to write some posts on Mandarina Duck’s history.

But first, I would like to tell you how Mandarina Duck’s brand name was created. When the company was still located in a basement in Bologna and its products were still labeled Plastimoda, Paolo Trento and Pietro Mannato, the founders, knew they had a potential goldmine with the Utility, better known as the “small, colored bag” which would become Mandarina’s symbol in a few years. They had decided to invest some money in advertising and chose the Italian fashion magazine with the best reputation, Vogue.

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