At Mandarina, there’s been a lot of fervent web activity lately! Everyone’s talking about websites, e-commerce, html codes, flash technology and databases! After our American landing, our new corporate website is being launched this Friday.

How many of you remember the first Mandarina website? It was so conceptual, meaningful and content-rich that our products were submersed. So, two years ago, we felt that our website should put greater emphasis on our products and our window on the world became a virtual showcase, a sort of electronic catalogue.

However, that’s not enough anymore. It’s essential that mandarinaduck.com has a well-defined, strong personality.

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Innovative communication has always been a priority for Mandarina Duck.
Throughout the past, there have been many examples of this innate attitude and the Eighties were host to many original happenings!
The relationship between Mandarina Duck and Giorgione can only be described as either an erupting volcano or an overflowing river, not just regarding ideas but also facts, events and news.

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My colleague Roberta works on Adv campaigns photo shootings. I asked her to tell me a bit about these moments.

A photo shooting really resembles a first date: nothing can be overlooked! Choose a dress, work on your make-up and think about the image you want to give.

First of all, an important decision: what to say and how. Discussions, proposals and long searches for new ideas are key for this.
Once the course is set, it’s time to form a team. Photographer, models, make-up specialist, stylist and, last but not least, a fit location.
Everything has to be perfect. Time is always short and there’s much to do.
When the day comes, the atmosphere is that of big events.

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I went along with our Visual Merchandiser to prepare a display for our store in Bologna.
We consider our sales points to be an important means of communicating MD values. They are the places where you can enter into our world and live our life. This is why we invent something new for every sales campaign.

Preparing a display is actually more complex than it appears to be. Firstly, with the support of the Marketing department, we have to choose a focal point: our travel lines, women in general, spring time, or the new collection itself.

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In Italy and Spain we are on air with this campaign:

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Which one do you prefer?

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