Hey, guys! It’s amazing to be in New York just during the elections day!
I cannot cover up my enthusiasm for the American political campaign, maybe it’s because I feel quite involved as I’ve got there some emigrant relatives and friends of mine!
Creativity blows up, from coffee mugs to the sweeties boxes… everything talked about elections.
As soon as the fitting day ended - for the shooting of the new catalogue for travel and woman lines - I went in front of the Tv. Ready for the marathon. After some initial uncertainty, things seemed clear.
We just went out on the streets: Union Square enlivened, even if the tunes were understated as if people didn’t want to party beforeheand. A huge American flag hide some small groups and  playing music and singing the praise of Obama (never to say).

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Only a few months have gone by and we’re already back on the road.
This time, along with some shots for our catalogue, we’re working on a Mandarina Duck business travel advertising campaign.

Rotterdam is our destination. The themes, which link back to the shoot in Leon (do you remember the city with warm architecture and cold weather?), are design, modernity and architecture.
Our traveller has changed his destination, but his interests and landmarks have remained the same.

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Hi, my name is Roberta. I work in Mandarina Duck’s communications office, specifically for the travel and business products division.

I’d like to tell you about the shoot for our Spring-Summer 2008 catalogue, which will soon be available in our shops!

It all started with casting calls, many debates and desperate telephone calls in makeshift Spanish. It was a big job but we did it in only three weeks, which of course is relative considering how much we had to organize it all. But we managed it!

5 am:
The alarm clock rang; I automatically jumped out of bed and was immediately ready, so I stared out of the window while waiting for the taxi to take me to the airport. I got there and waited for Francesco (our communications director) and then we were ready to go!

7 am:
Flight to Madrid followed by transfer to Leon. The photographer, stylist and digital assistant from Milan were waiting for us in Madrid. The rest of the group was local.

11 am:
We loaded our stuff into our vehicle, everyone was in a good mood, the only thing missing was Jean, the model.
We waited for him in the labyrinth of the Madrid airport (very beautiful btw) and, I must confess, I was a bit nervous.
When you choose a face without seeing it in real life, you can end up with an unpleasant surprise.
Anyway, we were lucky. Jean arrived and turned out to be a happy, fun guy!  Read the rest of this entry »