In early April of this year, Mandarina Duck flew eastwards and landed in Bucharest.

About a month ago, a new Mandarina Duck store opened in the Beneasa Shopping Mall near the international airport, which has already become the number one shopping centre in the capital.

The Mandarina store, designed by Angelo Micheli based on “new concepts“, has already hosted a national press conference and introduced many new clients to the world of Mandarina.

Mandarina’s successful work with the “Fashion Retail Group” has determined new locations for boutiques both in the capital city of Romania and across the country.

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A new craze has been born in the USA.
I’m not referring to over-sized purses but real shopping bags. The common plastic or paper bag we use to carry our groceries.

It all began about a year ago, when Anya Hindmarch designed and produced the now famous “I’m not a plastic bag” bag. An eco-friendly cotton tote bag created to replace the plastic bags being used in supermarkets.

Becoming more of a fashion accessory than an eco-shopping bag, the Hindmarch tote gave life to a case history.
This phenomenon has since spread across the USA. The desired object is no longer the content but the container! While walking around New York or Los Angeles, you can easily come across groups of young people toting colorful, branded paper bags.

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Brief, concise and specific, this is requested by a well-informed client that uses naming! A few words and seconds to obtain a desired object, a brand new Gucci bag.
No more alphanumeric codes or ambiguous descriptions but an actual name to identify the product.

Naming is becoming more common in accessory companies that manufacture for both the luxury and the mass markets.
In the current market, it’s no longer good enough to just choose the right trends, colors, shapes and sizes of new products. You need to make up a convincing story about the product in order to have it perceived as unique. This is why accessory companies now need to create something more than just an “eye-catching” bag but rather a product with a “catchy” name.

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Hello, my name’s Manuel and I’ve just started working at Mandarina Duck. I’m a visual merchandiser and I’d like to tell our Duckside audience about the latest shopping trends and innovative stores.

The new shopping frontier is likely to be quite different from the one we are used to. No more downtown stores with luxury furnishings and young, smiling sales clerks. The new trend is just the opposite! Unusual selling points set up for short periods with no signage. These are Temporary Stores, created not only to sell goods but also to amaze, to sensationalize and to attract a new target group to new fashion brands.
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