Although we’re a bit late with respect to the launch (8 October), I’m thrilled to announce that we have finally integrated the US and European e-commerce platforms.

It’s been a massive operation and we did it in 20 days after a full year of previous hard work. In fact, we’re exhausted. To help you understand the vast amount of work done, here’s some data:

-  two and half months of development;
- launched on American market on 1 July;
- available in five languages;
- more than 1,000 references managed;
- twenty-seven litres of coffee drunk.

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I’m currently in Detroit to define the last details before launching our new US e-commerce Shop.
The project is really ambitious, we want to establish our brand in a huge market, much more competitive and “mature” than the Italian and European counterparts.

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