Brief, concise and specific, this is requested by a well-informed client that uses naming! A few words and seconds to obtain a desired object, a brand new Gucci bag.
No more alphanumeric codes or ambiguous descriptions but an actual name to identify the product.

Naming is becoming more common in accessory companies that manufacture for both the luxury and the mass markets.
In the current market, it’s no longer good enough to just choose the right trends, colors, shapes and sizes of new products. You need to make up a convincing story about the product in order to have it perceived as unique. This is why accessory companies now need to create something more than just an “eye-catching” bag but rather a product with a “catchy” name.

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