The travel season has begun: Tank
January 30th, 2008 - posted by Mrs Valeria
“Utility” was a revolutionary product for its modern material, its range of colours and the fun and freshness that it injected into a grey market.
Do you remember the Paninari who wore Timberland shoes, Best Company sweaters and a different coloured Mandarina knapsack every day?
The “Tank” travel line was as successful abroad as the “Utility” line was in Italy.
How did it all get started? Once, while travelling in the United States, Paolo and Giorgione bought a black nylon suitcase.
After they got home, Pietro showed it to Piero and they agreed that then was the right moment to create a new and bolder men’s travel line. The colour black was chosen because it was very trendy at that time.
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